We should like this name to be more than a label. Specifically, we should like it to have a compelling quality in itself and by itself. To convey, through association or other conjuration, some visceral feeling of elegance, fleetness, advanced features and design. A name, in short, that flashes a dramatically desirable picture in people's minds.
Thursday, March 1, 2012
Art meets commerce
In 1955, Ford Motor Company besought poet Marianne Moore's help in thinking up names for a new series of cars. (Sort of like "don't quit your day job" but in reverse!) The website Lists of Note reproduces their letter, from which comes this extract: