|Freddy the Pig makes a list|
|Page from Book of Hours (Horæ Beatæ Mariæ Virginis) France; Early XVIth Century.|
Florey allots a chapter to two Americans who tried to instill conformity in the penmanship of businesspeople and school children: Platt Rogers Spencer (1800-64), whose style survives in the Coca-Cola logo, and Austin Norman Palmer (1860-1927), creator of the infamous "Palmer method" (below). She believes that children should be taught a modern version of italic, partway between block letters and longhand. That way they'd only have to learn one writing style.
|Example of graphic whimsy from the book: "Official Document" by Saul Steinberg, 1967|