As author William Woys Weaver wrote about his project in Fine Books Magazine:
The word ephemera is not new to collectors of printed materials, but its association with the term culinary is definitely a new twist. Perhaps it was inevitable that culinaria would gradually evolve into a distinct category, not only because it holds so much appeal for collectors, but because the study of food and the history of eating habits are quickly coming together as a specialized science in academe. Just as archeology needs artifacts for its interpretations of culture, so do food studies require more than cookbooks to understand the ever-changing role of food in human society…. Some people collect menus. Others collect trade cards, pamphlet cookbooks, match covers, post cards, railroad ephemera, valentines, labels and stickers, wrappers and packaging, and even sheet music with food themes.
|1939 pig menu. "This popular eatery in Austin, Texas, helped introduce the idea of drive-in dining and take-out curb service—another cultural revolution, nice menu graphics aside."|
|Feminine pulchritude was a sure-fire advertising ploy for bar and restaurant matches. As the Cole Porter song goes, "Give Him the Ooh La La"!|